About

UX21AI.COM is the personal blog of Björn Seibert.

On a Personal Note

As UX Designers, we face great responsibility along with great new opportunities — just like all the other creators of online experiences. Let’s keep putting people first!

Otherwise, we might jeopardize great achievements, besides innovative features and beautiful pixels, at risk: Transparency, privacy and accessibility.

Designing with AI needs regulation, supervision and education.


I’m working as the Head of UX & CRO at IONOS (A large provider of web hosting and cloud solutions).

With this blog I explore the exciting and ever-changing world of UX design following AI’s effective awakening in early 2023.

The tag line — People • Design • AI — carries two statements:

  • Put people first when designing with AI
  • People design AI