ux21ai

People • Design • AI // Crafting UX Design with Purpose

  • AB Testing Isn’t Research: Understanding Its Connection with Research

    A/B testing is a critical component in UX design and CRO, utilized for decision-making based on performance metrics rather than serving as pure research. Effective testing requires a hypothesis, possibly formed from varying levels of research depending on resource availability. Adopting iterative and AI-supported methods can enhance test efficiency, enabling more informed business decisions that… Go to article

  • Today’s UX Values Forge Tomorrow’s Design

    Robert L. Peters believes design influences culture and values, impacting the future. Today’s UX values like inclusivity shape future AI development for ethical, effective human interaction. Go to article

  • Preserve Human-Centricity in AI-Driven Design

    An illustration of the Vitruvian Man with surrounding geometric and symbolic elements representing the integration of human-centered design principles in artificial intelligence and UX, displayed as a poster on a wall.

    Yet, the finest AI serves people. You’ve got to keep it human-centric, and revise your skill set of the future. In an era where artificial intelligence (AI) is intricately woven into the fabric of our daily lives, and the term “artificial intelligence” has become ubiquitous, it’s imperative for UX designers and researchers to keep their… Go to article

  • The Best AI is for People

    Still matters. People ignore design that ignores people. – Frank Chimero Go to article

  • The Hybrid Design Approach for UX Designers

    A hybrid design approach is when you use AI tools and methods along with the usual way of designing for users. User-centric principles focus on understanding and satisfying the needs and desires of users, basically through meeting their expectations. A long-established and successful practice — that needs an add-on. AI-centric (or bot-centric) principles focus on… Go to article

My name is Björn Seibert. UX21AI is my personal blog, where I share my insights and experiences as a UX designer in the age of AI. As a designer, I believe that AI can be a powerful ally for creating better user experiences, but also a source of new challenges and ethical dilemmas.

My goal is to inspire and inform other designers who are interested in the intersection of people, design and AI.