Think back to the days before ChatGPT and its peers revolutionized design. You might recall the emergence of responsive web design. When bootstrap was the trendy solution for everything. Websites began to look alike. Only varying in colors, fonts and some other subtle design elements.

However, most web sites still look the same. But sometimes, it even has a bit of logic. Humans are creatures of habit and like familiar patterns. Therefore, uniformity at least aids usability.

But then there are the unique and well-known brands around the world — also, of course, the lesser-known, yet unique designers. They had their own look and voice before web, with bootstrap and now. And they will keep it in the AI era that we have just entered.

You might already suspect it. AI-generated design, which might lack any emotion, can only be dull. Indeed, this is a risk. Because everyone will rely on AI to create more and more assets for the sake of efficiency and speed.

So how can you maintain your own style? How can brands preserve their distinctiveness in the future?

First it’s vital to understand how generative AI is changing creative work. Moreover, you should understand its functioning, its capabilities and its limitations: The Impact of Artificial Intelligence on Product Design and the Future of UI/UX.

Guiding principles to harness the amazing potential of AI and still maintain the personal touch and uniqueness in your design projects:

• Define your unique value proposition and communicate it clearly to your target audience. What makes your design different and valuable? How do you want your users to feel and act when they interact with your design? You still need this for asking AI to produce output. Otherwise, you will forfeit your uniqueness. That’s beyond AI’s capability for you.
• Use AI tools to enhance your creativity, not to replace it. Leverage the power of data and algorithms to generate new ideas, but always add your own flair and expression. Use your own judgment and taste to select and refine the best ideas that suit your purpose and audience.
• Collaborate with other designers and creatives who share your vision and values. Learn from each other and exchange feedback and insights. Use AI tools to facilitate communication and coordination, but don’t lose the human connection and empathy.
• Keep up with the latest trends and innovations in your field, but don’t blindly follow them. Experiment with different styles and techniques, but stay true to your core principles and goals. Use AI tools to explore new possibilities and test new solutions, but don’t compromise on quality and ethics.
• Embrace diversity and inclusivity in your design process. Consider the needs and preferences of different users and cultures, and use AI tools to create personalized and accessible experiences. However, don’t rely on AI tools to make decisions for you. Always respect the privacy and dignity of your users, and avoid bias and discrimination.